Develop Hot Leads among 1000 TOP UK Corporate Event Buyers
Our Prospect Identification Programme uses RGA's resources and experience in market research to identify bona fide leads to buyers who have the means and authority to do business with you, leaving you to focus on those leads which offer the greatest chance of closing business.

Services Provided:

  • Telemarket companies selected from RGA's database of top corporate event buyers to start dialog and identify market potential.
  • Mailshot with personalised introductory letter.
  • Follow-up calls to build relationship, confirm receipt of mailshot, determine interest/need, and get "opt-in" for brochures/emails.
  • Forward hot leads, showround requests and brochure requests to your Sales Manager for action.
  • Build database of companies most likely to do business with you.
  • Final report and analysis of project.

Estimated costs:


All prices are estimates which may vary from final quote and are subject to our standard terms and conditions and VAT at 15%. All prices quoted are subject to sight and weight of materials and final numbers.

telemarketing - approximately £800

Telemarketing charges start at 80p per call, although a firm quote can be made once an interview and final call count is available. Telephone call charges are included in the telemarketing cost.

mailshot 1,000 items - approximately £797

  • Data Purchase - £165.00 (records at £165/1000)
    Data may be selected by industry/region/job title.
  • Flier Despatch - £70.00 (07p for each 1000 envelopes despatched)
    client to supply letterhead, copy for personalised letter and brochure/flier
    assumes 2 inserts (1 flier and 1 brochure);
  • Personalised Letter - £60.00 (1 personalised letter at .6p each)
    cost includes data merge, copy, laser printing and electronic signature
  • Address Labels £30.00
  • Envelopes - £72.00 (C4 white - £18/250)
  • Postage £400.00 (at the special rate 40p - 2nd class, large letter under 100g)
    normal postage cost is 47p for despatch under 1000 items
RGA re-act:
REPRESENTATION: Experienced account managers work in tandem with you to understand your "brand" and deliver on-budget results to your specifications.
TELEMARKETING: From data cleaning to new business development, RGA's telemarketing teams update old contact data, identify potential clients, follow-up mailshot campaigns and conduct market research interviews.
PROSPECT IDENTIFICATION PROGRAMME (PIP): A unique integrated approach, using direct mail and telemarketing to create awareness and identify new business.