Direct Marketing is a cost-effective way of TARGETING your market.

Developing a Direct Marketing Strategy: The market is crowded with competing messages and delivering your message directly to new and existing customers is the most cost-effective means of enabling you to reach buyers on a continuous basis. RGA have seen (and pioneered) many technological advances in direct marketing and we expect more to come. We help you connect with both new (customer-acquisition) and existing clients (customer-retention) on a one-to-one basis through careful analysis of information held on our or you organisation's database. The key to our success is building and maintaining a contact database which is scaleable and which segments prospects and clients in a meaningful manner.

Deliver the Right Message: To communicate regularly and vigorously you must have engaging stories to tell and RGA can help you design your message to maximize its effectiveness.

Deliver Your Message at the Right Time: Choosing when and how often to communicate is critical. Unless your prospects are deep into a decision cycle, they won't be ready to buy. You need to position yourself carefully and vary your message to enable you to deliver it with sufficient frequency without flooding it with messages in the wrong format or at the wrong frequency.