Our experience in direct marketing has shown us how important it is to develop staff skills to ensure that the cost of data and client aquisition is not simply low-cost, but cost effective. All our staff have been selected and trained to ensure that they can communicate effectively with existing and prospective clients and gather data that is meaningful and data which will generate bona fide leads. The quality of your marketing effort can never exceed the quality of your staff.

Drawing on our own years of experience, we have developed a course for call centre and direct marketing personnel which will ensure your staff meet the levels you require. We are also developing a social-networking driven knowledge base which we hope will serve all those using direct marketing to reach the MICE industry.

Have a look at the Wiki and Knowledge base and become a partner in that effort.