MICE Telemarketing Academy

Join RGA's specialist M.I.C.E. telemarketing team for a two day Telemarketing Academy. Work alongside and learn "on-the-spot" about telephone techniques that generate leads and identify potential clients from expert operators with years of direct experience in the MICE industry.

Learn:

  • the principles of telephone communication
  • how to build and maintain prospects
  • how to conduct research in preparation of a telemarketing campaign
  • how to create scripts and procedures
  • how to lead a team of telemarketers
    • .

Day 1 - Telemarketing for Professionals

10am - 12noon: Telemarketing for M.I.C.E Industry

Step by step guide through the techniques of telemarketing and adapting those techniques to your venue or service product. How to create in-house telemarketing coaches for your company.

1pm - 4pm: Hands-On Tele-Marketing Exercise

Working alongside operators making calls to event organisers. This is a listen, learn and discussion exercise with the "front line" and an opportunity to see a successful tele-marketing centre in operation. Then, for the last hour you make up to 10 calls (selected from RGA's event organisers' database) under guidance of our operators. And, you keep the leads! Finally evaluate your own performance and we discuss ways to increase performance in real work place situations.

Day 2 - Identifying Data for Telemarketing & Finding Prospects

10am - 12pm: Development of Contact Data for Tele-Marketing.

How to source and research data, then turn it into appropriate contact data ready for lead generation. Using the internet as a resource for research, targeting companies in your catchment area and identifying potential users of your services.

1pm - 4pm: Turning Telemarketing to Sales.

How does your organisation turn leads into sales? Do you have a sales framework? Are you measuring performance? Ways to improve customer service during the sales process.

Who Should Attend:

  • individuals with Sales & Marketing responsibilities within a meeting venue
  • service providers who need to improve their telemarketing skills in the shortest possible time
  • Location: RGA Centre, Holwell, Burford, Oxfordshire. OX18 4LD
  • Price: £210 + vat, per person, per day
  • Included: Light Refreshments & Course Materials
  • Not included (but can be arranged: Accommodation, Meals, Transportation
RGA TRAINING SERVICES
TELEMARKETING ACADEMY: A 1-2 day course on telemarketing techniques for generating leads and identifying potential clients taught by experienced operators in our own telemarketing centre.
LINKS & KNOWLEDGE BASE: Links to marketing tips and articles to help you beat the business downturn ... creative ideas and guidance to maximize reduced budgets and resources.
MICE INDUSTRY WIKI: RGA sponsor a social networking and discussion resource for the MICE industry and are looking for collaborators.